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Continue reading →: Seattle Interactive Conference Day 2 Round-up for Comms Pros #SIC16
Seattle Interactive Conference 2016 is underway and there are many key takeaways for communication professionals. Below is a curated tweet stream of all the most important information shared at the conference. (As of 3:30 p.m. October 19, 2016) Using Video: Interviews don’t work as ad units, no matter how cool…
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Continue reading →: Seattle Interactive Conference 2016 Roundup for Comms Pros
Round-up of Seattle Interactive Conference 2016
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Continue reading →: PR Needs to Measure Its “Beautiful Snowflakes”
Many PR people view the articles written about their organization like snowflakes – each one beautiful and unique. But, in many ways, that shouldn’t be true if they’ve done their job correctly. A journalist may take some license in how they present the information but you should be able to…
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Continue reading →: 4 Ways to Secure B2B PR’s Holy Grail
For B2B PR pros, the customer case study is a bit like the Holy Grail – highly sought after but hard to find. As peer- and influencer-driven purchasing habits continue to rise, customer references are increasingly important to driving sales. And as PR pros know, customer references are usually a journalist’s first…
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Continue reading →: 10 ways you can measure PR’s impact on the business
One of the major hurdles in adopting new forms of PR measurement is isolating the impact of PR activity on business metrics. Many PR professionals feel paralyzed when facing this issue, not having the resources or the know-how to tackle such a complex project. As a result, PR continues to…
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Continue reading →: Strategic PR or PR spam?
I read a nice post by Veronica Belmont on how journalists treat press release spam. From the agency side, I can testify to this being a problem that all agencies face as we counsel our clients. It’s a symptom of a larger problem: a lack of strategic direction and understanding of the…
Hello,
I’m Rob McMurtrie
I’m a 25-year Corporate Communications professional who has helped countless brands, from Fortune 500 companies to brand new start-ups, grow their visibility in the market, increase their value, optimize their communications function and protect their reputations during periods of organizational growth and transformation
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