Seattle Interactive Conference 2016 is underway and there are many key takeaways for communication professionals. Below is a curated tweet stream of all the most important information shared at the conference.
(As of 4:30 p.m., 10/16/2016)
Some comparison: the Superbowl had 165 million views last year. Snapchat had 10 billion yesterday. #SIC16 #CordCutters
— Emily (@EmilyGoll) October 18, 2016
Whoa Forbes works with 5,000 citizen journalists — that’s legit consumer collaboration @fatforehead #SIC16
— allison arth (@arthograph) October 18, 2016
Data in a vacuum is completely useless. Measurement only useful if it drives a decision. @AmberCadabra #SIC16
— Pat Rhoads (@patmrhoads) October 18, 2016
Design cannot save failed content. Neither can post production or technology. #SIC16
— Blulink Solutions (@blulinktweets) October 18, 2016
Great stories can be told on smaller budgets. Storytelling doesn’t need to be complex to be effective. #sic16
— Melissa Milloway (@MelMilloway) October 18, 2016
Don’t use stock photos, think ahead about the visuals you want to use. Use authentic images, show authenticity. #sic16
— Melissa Milloway (@MelMilloway) October 18, 2016
How we make people feel is important for marketers to think about it. @CrownSocial @nnjashan #SIC16 pic.twitter.com/mm32dqE7nl
— Seattle Interactive (@seattleinteract) October 18, 2016
“Rather than thinking of visuals as an afterthought, think of them as something to build a campaign around.” – @jordanbstead at #SIC16
— Seattle Interactive (@seattleinteract) October 18, 2016
If you’re using influencers in your #marketing strategy, pick them based on their storytelling capabilities. #SIC16
— Rival IQ (@RivalIQ) October 18, 2016
80% of Instagram users have learned about a new product on Instagram. #SIC #SIC16
— Crown Social (@CrownSocial) October 18, 2016
Ignoring social interaction with target audience can result in 15% churn of potential consumers >> @AmberCadabra #SIC16
— Jonna M Bell (@Jonna_MBell) October 18, 2016
On social media, a brand can act as a person, it’s usually the other way round @nnjashan #SIC16
— Charlene Marsh (@charlenemarsh) October 18, 2016
Facebook Live is too new for best practices, but needs at least 7 minutes to reach optimum audience. #sic16
— Kristina Bowman (@Kris_Bowman) October 18, 2016
For shareability, create content that has a sense of awe. #digitalads #socialmedia @goodwaygroup #SIC16
— Sarah Camp (@SMGCamp) October 18, 2016
Everyone is focusing on video everything – but PEW study shows that millennial actually prefer to READ their news vs. watch it #SIC16
— Natasha Jarmick (@NatashaJarmick) October 18, 2016
Only 52% of Americans could recall who published an article they read from a feed. This is not good for newspapers. #SIC16
— Emily (@EmilyGoll) October 18, 2016
Trust on desktop = content, depth, look, illustrations. Trust on mobile = speed, meet expectations, give the next step #sic16
— Charlene Marsh (@charlenemarsh) October 18, 2016
Principals of the naked brand:
1 Be Honest
2 Be Authentic
3 Be transparent
4 Be personal
– @eecosphere #SIC16
Good advice in general.— Gregory Heller (@gregoryheller) October 18, 2016
Social platforms are source for news and publishers are losing direct relationship with their audience. @vivian #sic16
— Kristina Bowman (@Kris_Bowman) October 18, 2016
Desktop users want to know, #mobile users want to buy @biastoact #SIC16
— Charlene Marsh (@charlenemarsh) October 18, 2016
The Power of Honesty: People make decisions based on emotion. Make sure to answer “Why” they want to engage with you. #SIC16
— Tim Rager (@TimRager) October 18, 2016
#VirtualReality #AugmentedReality landscape is driven by improvements in hardware. 2016 “avalanche” is coming. #SIC16
— MediaPlant (@MediaPlant_US) October 18, 2016
Measuring by engagement is the most important to understand if you’re improving fanaticism. – @jeremythum from @warriors #SIC16
— Rival IQ (@RivalIQ) October 18, 2016
“Regardless if it’s #B2B, you’re still talking to a person” – @KevinGetch #SIC16
— McKenna Moe (@MoeMunyMoeProbs) October 18, 2016
Definitely true. As long as it’s not creepy or invasive, customers really appreciate #personalization. #digitalmarketing #SIC16 https://t.co/Qf2y6jb07v
— Garrigan Lyman (@GarriganLyman) October 18, 2016
There had to be 1 guy @ #SIC16 wearing a 3 piece suit. Tomorrow I’m mixing it up w/flipflops, speedo and a bow tie #workit
— Jason Humeniuk (@VanMortgage) October 18, 2016
#SIC16 PR metrics should be tied to Business goals, not “impressions” on a release. Don’t report sloppy numbers. ~ @rebekahiliff @AirPR
— Brian Crouch (@BrianCrouch) October 18, 2016
Marketers and PR folks who are critical thinkers will have the most impact for brands. @seattleinteract #SIC16 “Can PR be automated?” pic.twitter.com/zCmbN6EyU9
— cponeill (@CPONEILL) October 18, 2016
Struggle to get executive buy in? Speak their language, show the benefit, bring a solution to a problem and come with confidence. #SIC16
— Rival IQ (@RivalIQ) October 18, 2016
We need to “start looking at the quality and not the quantity” in the pitches. – @rebekahiliff #SIC16 #PR #mediarelations
— Bo Jungmayer (@njung23) October 18, 2016
One of the biggest mistakes that #marketers make: Not using the data from their analytics. When you get feedback, use it! #SIC16 #marketing https://t.co/juazRvFML2
— Garrigan Lyman (@GarriganLyman) October 18, 2016
“The vehicle is as important as the idea itself.” @alapera from @buzzfeed at #sic16 @seattleinteract pic.twitter.com/laX2TGwF5P
— Perry Sjogren (@PerrySjogren) October 18, 2016
Media buyers, take notice: Podcast listenership is increasing, says @larjmedia. #SIC16 @tinanole pic.twitter.com/BQl1LMuV87
— Garrigan Lyman (@GarriganLyman) October 18, 2016
‘The (social media) vehicle is just as important as the idea’ @BuzzFeed @seattleinteract #SIC16
— Maria Grady (@mariacgrady) October 18, 2016
“After 2 minutes of video, 60% of your audience is gone. Average podcast is listened to for 22 minutes. 22 minutes!” No ADD here. #SIC16
— larj media (@larjmedia) October 18, 2016
Who’s doing AR right? Google Translate, Yelp, Best Western, and (of course) Pokémon Go according to @IndigoSlate #AR #SIC16
— Cara D’Amato (@ccdamato) October 18, 2016
Consuming news media in AR and VR will immerse us into the journalist POV. Better than paper? #SIC16
— //OK (@OuthornK) October 18, 2016
More than 84% of communication will be visual by 2018. Gen Z uses Snapchat more than they text. #SIC16
— Ethan Parry (@EthanParry3) October 18, 2016
