-
Continue reading →: Recruiting Customers for Speaking OpportunitiesRecruiting customers to speak on your behalf at industry events can be challenging. It’s a huge commitment for a customer even if you are agreeing to pay their expenses. In addition to the time commitment, they may have to secure approval from their management, ensure compliance with company guidelines, spend…
-
Continue reading →: AI Killed Writing Tests So How Can You Evaluate Editorial Talent?Historically hiring managers, including myself, have used writing samples and writing tests to evaluate candidates for jobs that have significant editorial responsibilities. But AI, among other trends, has killed that approach. So how can you find great writing talent?
-
Continue reading →: Building a Killer Operational Dashboard (Part 3)Creating a control panel that presents all the information you need to run your program can increase productivity and consistency.
-
Continue reading →: Building a Killer Operational Dashboard (Part 2)See how I use activity trackers to pull together reports that simplify Corp Comm workflows and power an operational dashboard.
-
Continue reading →: Building a Killer Operational Dashboard (Part 1)It can be extremely difficult to keep track of Corp Comm activities without a strong operational framework. Core to that framework should be a strong operational dashboard that provides a view across all functional areas in the Corp Comm remit.
-
Continue reading →: Four keys to building a great B2B customer evidence program (Part 4)Customer evidence is critical to building a successful B2B communications program. Journalists, analysts, influencers, prospects and even other customers want to hear the experiences of those who have gone before them. But gathering customer evidence can be difficult for the Corporate Communications team as they aren’t front and center with…
-
Continue reading →: Four keys to building a great B2B customer evidence program (Part 3)In part 3 of this series, we look at how to build a great database of customer evidence.
-
Continue reading →: Four keys to building a great B2B customer evidence program (Part 2)Creating strong customer relationships is key for Corp Comms pros to build a great customer evidence program.
-
Continue reading →: Four keys to building a great B2B customer evidence program (Part 1)In Part 1 of this four part series, I’ll highlight how to get sales buy-in to support your customer evidence program.
-
Continue reading →: Establish work/life balance by evaluating time investmentsThinking in terms of investments of your time can help you decide what needs after hours attention and what should wait. Here are three types of projects that warrant a sacrifice.
Hello,
I’m Rob McMurtrie
I’m a 25-year Corporate Communications professional who has helped countless brands, from Fortune 500 companies to brand new start-ups, grow their visibility in the market, increase their value, optimize their communications function and protect their reputations during periods of organizational growth and transformation
Let’s connect
Join the fun!
Stay updated with our latest tutorials and ideas by joining our newsletter.