Protecting Almonds in the California Water Wars
As California entered the third year of a severe drought, the battle over water became a flashpoint in the state. Having significantly increased the share of crop land dedicated to almonds, farmers of the nuts became embroiled in the state’s ongoing war over water usage. Roots PR helped ensure Californians ongoing support of almond farming and continued growth in consumer demand.
Growing LinkedIn Influence for an Amazon Executive
With the media landscape shifting and the importance of social media growing, one of Amazon’s B2B comms teams was looking to improve performance of their executive’s LinkedIn content to drive further awareness and consideration of the company’s offerings. Rob McMurtrie conducted an in-depth assessment of the team’s plans, post development practices and data collection efforts to develop a 3-month plan that doubled engagement.
Icertis Becomes a Unicorn
Having growing quickly from a $15 million Series B funding round to a $115 million Series E round in a little over 3 years, Icertis needed to expand awareness as it sought to outpace industry giants like SAP Ariba, IBM Emptoris, Oracle, Salesforce. Rob McMurtrie coordinated global media outreach to announce the company’s Series E funding round which valued the company at $1 billion. The effort established the company as a hot start-up and a leader in cloud-based contract management.
Protecting HP’s Printing Profit Margins
In a highly competitive printer consumables market, HP faced increasing pressure from third-party remanufactured and refilled ink cartridges, which threatened to erode its market share. At the same time, consumers were becoming more cost conscious, often expressing frustration with HP’s premium pricing. Rob McMurtrie led an agency team that identified the key barriers to retaining customers and developed a multi-faceted comms program to shift perception and increase affinity for HP Original Ink.
Keap Overcomes an Inbox Meltdown
When Yahoo started flagging emails from the Keap domain as spam, it made it nearly impossible for the sales and marketing automation software pioneer’s 125,000 customers to generate sales from prospects with a Yahoo email address. Rob McMurtrie coordinated a cross-company crisis communications response that protected its customer and partner relationships while keeping news of this crisis from becoming public.
